Curriculum
BSc Computer Engineering Technology

Sir Syed University of Engineering
and Technology

Technoprenuership

Course Code
HS-309
Credit Hours:
3+0 (3+0)
Pre-requisite:
None
Status:

The concept of entrepreneurship, the economic view of entrepreneurship, the sociologist view, Behavioral approach, Entrepreneurship and Management. The process of entrepreneurship, Entrepreneurial Management, The entrepreneurial business, Entrepreneurship in service institutions, the new venture. The innovation concepts, Importance of innovation for entrepreneurship, Sources of innovative opportunities, the innovation process, Risks involved in innovation. Entrepreneurial profile, Trait approach to understanding entrepreneurship, Factors influencing entrepreneurship, the environment, Socio cultural factors, Support systems. Teamwork, Networking organization, Motivation and compensation, Value system. Defining SMEs, Scope of SMEs, Entrepreneurial, managers of SME, Financial and marketing problems of SMEs, Framework for developing entrepreneurial marketing, Devising entrepreneurial marketing plan, Entrepreneurial marketing strategies, Product quality and design, Role of entrepreneur in the economic development generation of services, Employment creation and training, Ideas, knowledge and skill development, The Japanese experience, Case Studies of Successful Entrepreneurs

RECOMMENDED BOOKS

  1. Technology Ventures: From Idea to Enterprise by Thomas Byers, Richard Dorf, Andrew Nelson, 4th Edition, McGraw Hill 2015, (or Latest edition)
  2. Paul Burns and Jim Dew Hurst: “Small Business and Entrepreneurship”, 1996, Palgrave Macmillan Publishing Company, Second Edition (or Latest edition)
  3. Peter F. Drucker: “Innovation and Entrepreneurship”, 2006, Harper Business, Reprint Edition (or Latest edition)
  4. The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company by Steve Blank, Bob Dorf, K & S Ranch 2012, (or Latest edition)
  5. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries, Penguin Books 2011, (or Latest edition)
  6. John B. Miner, “Entrepreneurial Success”, 1996, Berrett-Koehler Publishers
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